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Toyota Fun-Vii Appeals to Tech-Lovers of All Age

In our technologically-dynamic world, phones can act as music players, music players can act as computers and computers can act as...well...most anything. In other words, the circle of connectivity is in constant motion. However, there's one combination that, until now, has remained a mere digital dream: a vehicle that acts as a phone. Of course, leave it to Toyota to push the boundaries of imagination. Bringing innovative vision to life, the automaker has created a fully-interactive smartphone concept car dubbed the Fun-Vii.

Recently revealed at the 2011 Tokyo Auto Show, the Fun-Vii operates like a computer or smartphone, allowing drivers to access information and communicate with others through internal and external applications. Complete with touch-panel doors and a navigation concierge, the unique concept blends technology with driving in a usable, safe way. Tapping into the average consumer's desire to digitally express his or her self, the Toyota Fun-Vii gives drivers the ability to personalize the vehicle from the inside out through color, pattern, light, images and words.

While the Fun-Vii certainly marks technological success for Toyota, its creation contains more heartfelt undertones as well. Against a recent backdrop of devastating natural disasters, this feat signifies the company's inspiring determination. Speaking in regards to the March earthquake and tsunami in Japan, Toyota President Akio Toyoda says, "I felt as though my heart was going to break. It's precisely because we are in such times we must move forward with our dreams."1

For now, the Fun-Vii remains a concept to be ogled over but East Coast Toyota Scion believes that Toyota has the potential to bring the technology to production in the not-so-distant future. After all, the automaker already displays unprecedented innovation in every one of its new Toyota models. To experience the brand for yourself, feel free to contact us online or swing by 85 State Hwy 17 Wood Ridge, NJ 07075 during our regular business hours.


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