Toyota Gets Creative with Virtual Test Drive
Recently, paying homage to their creativity, the Japanese automaker Toyota launched a new Facebook racing game. The virtual racing game allows Facebook users to test drive the soon-to-be-released FT-86 right at their home computer.
Further building on their creative promotional efforts, Toyota's racing game, known as Social Network Racer, incorporates content from users' Facebook feed into the design of the racing track to further engage their users. More importantly however, the game gives users…