Toyota has a new brand. And believe it or not, it doesn't focus on auto technology, or cars...at least not in a traditional sense. Rather, Toyota's new brand is all about "toys".

A relatively new venture, ToyToyota has launched just one "toy" to date. Though, we expect more to follow suit, soon. Called "Backseat Driver" the first game available from ToyToyota is downloadable at no cost. The only requirement is iOS 4…