East Coast Toyota Dealer in Hackensack NJ: Proud to Announce Toyota’s Fortune 500 Award!

September 2nd, 2018 by

East Coast Toyota Dealer in Hackensack NJ: Proud to Announce Toyota’s Fortune 500 Award!

East Coast Toyota Dealer in Hackensack NJ is proud to announce that Toyota has been named once again by Fortune in its Change the World list.

This makes Toyota’s third win in four years, and no other auto company has been included in the list more than once. We have been placed at 31st out of 57 companies. We couldn’t be prouder that our dedication to make use of our state-of-the-art technology to help people around the world has been rewarded.

According to Fortune, their list is based on the principle “doing well by doing good” and attempts to reward that world’s biggest innovators that are incorporating the world’s most pressing environmental and social issues into their company culture.

Our little Toyota dealer in Hackensack NJ may just be one tiny part of the global Toyota community, but we’re still proud that this year Toyota’s project on robotics and technologies to help the elderly helped grab the coveted recognition in the list.

“Toyota is proud to be recognized by Fortune, once again, as an agent of change,” said Jim Lentz, Toyota Motor North America chief executive officer. “As one of the world’s largest automakers, Toyota is in the unique position to shape the future of mobility by providing products and services that expand the concept of mobility from simply moving people to improving ease of movement, regardless of the challenges faced in doing so.”

“Fortune recognized Toyota for believing robots can do more than assemble Corollas and Camrys.” -PR Newswire


Our team here at East Coast Toyota thought we’d take the time to fill in everyone in our local community surrounding our Toyota dealer of Hackensack, NJ.

There have been some incredible projects carried out by Toyota this past year. The following are the three projects that Toyota focused on, and each one was specifically designed to target a particular kind of audience.

Did you know that Toyota has developed robots that assist the elderly with limited mobility?


  • Third Generation T-HR3 Partner Robot (HSR)

The Partner Robot has been designed and developed by Toyota to explore how the Torque Servo Module technology can improve the joint control, whole body coordination and real remote manipulation.

The Torque Servo Modules in the robot’s joints enable highly flexible movements so it can perform complex actions smoothly. The system ensures safe, balanced, stable and reliable movement. The aim of  this project was to help the society by creating friendly and helpful robots that can co-exist with people and support them in their daily lives.

If you, like us, geek out on specs of all kind, here is some mechanical info about the T-HR3 that: T-HR3 is controlled by a Master Maneuvering System that connects the operator to the robot via 16 super sensitive, Torque Servo Modules in the operator’s chair, motion and force sensors in the feet and 29 Torque Servo Modules in the robot’s joints. This intuitive and synchronized remote controlled system enables the operator to accurately and instantly manipulate the robot’s motion. The other advantage of the MMS is that it provides a backup of sorts for autonomous robots that are operating in semi-structured or unstructured environments. If they get stuck, the robots could call for help and a human could remotely tele-operate a solution.

The head mount display connected to the cameras built into the robot enables the operator to see what the robot can see in 3D and real time. Together with the Torque Servo Modules, this technology helps the operator direct the robot’s movements.

Toyota plans to build up on this technology to create robots that can assist anyone facing mobility challenge.

Our company’s goal is to provide better mobility for all – and we’re not just limited to cars anymore! These technologies will help transform the robots into partners – they’ll even be smart and funny.

Toyota has focused on Human Support Robots (HSRs) this year that will find their use in picking up and carrying objects, to potential uses in applications such as preventative care and health management.


  • Investment in Intuition Robotics

This year, Toyota Research Institute decided to invest $14 million in an Israel based company, Intuition Robotics with offices in California. This company is known as the maker of ElliQ, robotic elder care assistant. Their aim is to redefine the experience between humans and machines with the help of their cognitive AI platform and new interaction modalities.

Did you know that fifty percent of women aged over 75, live alone? About 90 percent of adults prefer to age in their own home, in fact, which can be difficult when your mobility and safety is limited as you age.

Toyota hopes to make that goal possible by investing in personal robotics and technology that assists the elderly in everyday life.

Technology may complicate the way we communicate but, ElliQ simplifies how older adults connect with the world, friends and family. ElliQ is a smart robot and personal voice assistant for the elderly. It helps them get things done and keeps them engaged.

ElliQ is a small robot that has a swivelling head, a removable tablet and cameras. Its head swivels to look at the person and lights up when it is thinking.

It can remind someone to take their medications, arrange rides, and remind them of appointments.

It also allows them to share information with loved ones (if they want to!) It further assists proactively to suggest personalized activities and digital content.

Intuition Robotics started testing the social robot with sample users in the Bay Area. With this, they were looking for huge funding to add on and also, a panel of experts that could guide them on the hardware part. With TRI deciding on investing in the product, the company got both it desires fulfilled. This funding would be added to the $6 million dollars collected from other investors and the money the company raised through a crowdfunding platform, OurCrowd.


  • Walk-Assist Mechanism

Toyota has created a robotic leg brace to help patients with partial paralysis walk again.

The brace is called the Welwalk-WW-1000. It can be worn on one leg and is intended for people with paralysis on one side of their body, such as those recovering from a stroke. The brace is paired with a heavy duty treadmill and a harness. It is meant to be used as a part of the patient’s recovery in walking again and is not a permanent appliance for those with partial paralysis.

Doctors report that the device helps just enough to assist in rehabilitation and is more effective than a human therapist.

The reductions in recovery time will depend on how accurate the Welwalk system is in changing the amount of support it will provide. While using this system, the partially paralysed patients will have to gradually step back from the reliance on therapeutic support, until they are able to walk independently again. The built-in sensors in the system will make sure that the appropriate amount of support is provided to the patient at any given time, making sure that the patient is not overtly reliant on the system or rushed to provide any re-injury.

Toyota says it will rent 100 systems to facilities in Japan in the coming year. It will be initially priced roughly around $9000 and would incur a monthly fee of $3200.   


A History of How Toyota Has Changed The Way Manufacture

Toyota may be automobile behemoth, but it has done much more for the world in the past than give us top quality cars.

Toyota’s founder Sakichi Toyoda had started a loom business but it was his son Kiichiro who founded the motor company in 1937. They were used to working with narrow margins, as the shortage of materials increased during the war, the number of headlamps on its Model K truck was reduced to one and it had brakes on only one of the axles.

The turning point for Toyota’s production would come in the early 50’s. Kiichiro’s cousin Eiji would travel to the US with a veteran loom machinist, Taiichi Ohno. They visited Ford River Rouge Plant in Michigan and were impressed by the scale of operation. But, they knew that in cash strapped Japan companies didn’t have the resources for such a system. Having months worth of stock sitting in a warehouse would tie up precious capital that they didn’t have.

According to legend, what actually inspired Ohno was a visit to a supermarket like a Piggly Wiggly. Japan didn’t really have self-service stores at this point and he was struck by the way customers could choose exactly what they wanted, when they wanted.

Toyota was able to eliminate much of the waste in Ford’s system, making smaller number of parts to be used when it needed them. This allowed the company to operate on a tighter budget. As part of this, Ohno developed Kanban, a sign-based scheduling method which shows goods in, goods in production and goods out. It’s now seen as a precursor to barcodes.

Combined with a culture of continuous incremental improvement called kaizen, the Toyota production system built a brand known for making reliable and affordable cars. But, Toyota was also getting good at producing cars quickly. Today, Toyota has made over 250 million vehicles. While others have looked at them to learn the lessons with ‘Lean’. That includes combining craft with mass production and avoiding waste while striving for constant improvement.

Toyota’s Partnerships Continue to Change The World

Boeing is the probably the most famous as restructuring a plant to better suit TPS. Intel is another long-time ‘Lean’ ambassador and is exploring the principles in the context of AI and the internet of things. A Canadian hospital even used Toyota’s system to decrease wait times in its ER.

The Toyota production system as a whole has changed not just how cars are made globally, but, how we approach making things completely.

For a small Toyota dealer in Hackensack, NJ, East Coast Toyota couldn’t be prouder to be a part of such an ambitious, forward-thinking global community of the Toyota Brand!




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